With growing concerns about the continued over-use of antibiotics – in both the treatment of animal illnesses and their inclusion in animal feeds – serious questions are now being asked about modern methods of animal production.
Vets, farmers and consumers are demanding alternatives that ensure food is produced efficiently and effectively.
But they also want to maintain animal welfare and see that food is produced as naturally as possible.
It is this demand for safe food production that has seen the growth in organic food sales over the past 3-4 years.
Provita is helping to make the achievement of consumer demands possible by developing products that enable a more natural approach to animal production.